4 Ways to Improve Your Online Customer Engagement

4 Ways to Improve Your Online Customer Engagement

Improving your online customer engagement is key to your overall success. Lets look at 4 ways you can use to improve your customer engagement.

Value Proposition
For the majority of ecommerce merchants or any store with a website, taking advantage of value proposition can be a useful tool to engage your customers. In fact, many of the experts believe it to be vital. Your website design will leave your visitors with an impression about your products and website. Web users dont like to read unless they must, but that said, you need to make sure that you clearly state what your company stands for, your return policy, history of your products, and anything else that is valuable and important. Of course, value added content is important too, just make sure that it is written in an easy to read format and includes plenty of lists.

Create a Product Video
Many businesses have found that adding product videos to their website gives them a boost in their conversion rate. What we know for all websites is that when you add video it creates a richer, more impactful product page that is going to engage and interest your customer much better than straight text. They say a picture is worth a thousand words and that has been proven true time and time again online. If you cant create a product video than at least make sure that you add pictures that are relevant to what you are talking about.

Personal Customer Reviews
Customer reviews are very powerful, which is why they are so popular. They can take many different forms but it seems the most powerful customer review has a picture of the face of the person making the review. So encourage your customers to post their pic when they write a review.
Create New Categories
You want to make sure that you dont confuse your visitors but you should still constantly tweak your categories and your filters to ensure that your visitors have the best possible navigation. The navigation on your website can engage your customer or have them hitting the back button in two seconds flat. So, make it user friendly. Also, add categories for special events or holidays that apply to your products or services. You might also add a sales page or a promotion category. Dont be afraid to play a little here. Its good to keep things alive.

These 4 things are sure to help you do a better job of engaging your customer, so why not plan on implementing them today?

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The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.

Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many companies have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature every time in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.

1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undelivered messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.

Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

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Online Business with Autoresponders

Online Business with Autoresponders

Autoresponders can do a lot for your business, whether or not it’s an Internet Marketing Business or a Brick and Mortar business. An Autoresponder is your automatic sales machine. It will deliver your messages and promotional material for you at whatever intervals you choose. A few things you can do with them follows:

• Deliver F~R~E~E Reports
• Provide Technical Support Follow-up
• Deliver Online Sales and Training Courses
• Deliver Frequently Asked Questions
• Process Online Forms
• Deliver Promotional Material

There are several kinds of Autoresponders you can use, PC based software is one, or you can host online your own script/program, and you can use an Autoresponder service. I will list several at the end of this article. I prefer the latter due to it eliminating many of the problems the others pose.

Some of those problems related to the first two examples are:
First if it’s PC based, your using you ISP service to send those emails out, many have limits on how many emails you can send, and if someone forgets they signed up to receive your emails they can trace your IP address and complain to your ISP. This is a real hazard when you import purchased leads/addresses and mail unsolicited emails.

The second example you are using a hosted script/software etc. and you also run the same sort of risks. Most hosting providers have limits on the amount of emails you can send. Again, you also deal with people who forget they signed up, and run the same risk with unsolicited mailings with purchased leads.

With these two examples there are several ways around the issues at hand. Using a VPN to cover your tracks with the first can help. You can also send a one time email, and not be breaking spam laws if it is requesting them to opt-in. Once they opt-in you are relatively safe.

The third example… using a Autoresponder service removes these problems for the most part. You have to pay a monthly fee. But if your using your Autoresponder correctly and getting a good ROI on your mailings, it should certainly cover the cost. No Autoresponder is the right one if you don’t know how to use them to make money, if that is your objective. Not everyone uses them for this purpose.

Autoresponders are great to have, as they are designed to automatically respond to any email they receive with an instant response. You can run an automatic series at different time intervals on a schedule and also usually do broadcasts for special deals and promotions as often as needed. They can save you a great amount of time, and sort of run your business for you when you are away, or even sleeping. You see the ads sometimes, earn while you sleep, Autoresponders are one way of that happening… though there are others, such as having ads running while your out doing something else.

You can also update your messages as needed within your Autoresponder. If prices change, Deals are no longer available, or a myriad of other reasons. You can change frequency of your messages/emails, and update those messages accordingly. When running your business, it’s important to keep your subscribers updated. It’s how your customers will know about new products and deals. If you have a good relationship with them, they will be looking forward to your new offers.

We will discuss more about Autoresponders, using them with lead capture/splash pages and using content, ebooks, free offers and more to generate your leads with them in the next post. For now let me leave you with some providers that we use. We use several providers for different reasons and projects. Some of these providers will give you free use of their service. There are some limits with them as to what you can do, such as importing leads, or how many subscribers, or time you can use their free trial. But you should check them out and see what features you require.

Till next time have a look,
Robert –

TrafficWave

AWEBER

GetResponse

Response Magic

 

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A low cost marketing approach – Email!

Email marketing is a very effective method when it comes to responsive, low-cost internet marketing projects. Because it is the most widely-used and has a reputation for bringing targeted traffic to websites. It is also used to stay in touch with your customers, or prospective customers, send out invitations, or make special offers.

It’s a great way to reach large amounts of customers in a cost effective way that will result in more sales and more traffic to your offers and website, if done right with the proper tools. Namely an autoresponder. Choosing a good service is very important. Some have much higher delivery rates than others. You can use email marketing for virtually any type of business or product. All, or I should say, almost all companies use it to some extent.

It’s as easy as writing an e-mail that may be in a form of a letter or a advertisement that’s well constructed, and sending it to as many targeted recipients as possible. However, trying a hardsell on cold prospects will often not get very good results. One way of increasing the likelihood of effectively writing one is to be sure and have interesting and informative content in your email/letter that will benefit the receiving party.

One advantage of email marketing is it can be effective for both large and small businesses. When it comes to regular commerce, a larger company can afford to print up colorful
fliers and ads. Smaller businesses due have less opportunity to do this because of the expense if hiring a writer, or time if doing it themselves. It can also be done using software so even small businesses can create effective and professional looking marketing on at a reasonable cost.

Email marketing costs considerably less than other types of marketing. This savings is after the cost of research, testing, and sending the emails. Email marketing consulting and writers is usually less expensive than other marketing consultants. This means you can decide to save money, or spend more, but reach less or more prospects. You have to weigh the differences and do some testing to see what works for you and what kind of return you get on your investment,(ROI)

We’ll talk more on that in a follow up article later this week. and talk more about autoresponder and all the ways you can use them. This is the one tool you can’t do without to be effective in your email marketing. Automating your marketing and campaigns is very valuable in this area.

For now let me leave you with the service I suggest and use.
There are lots of reasons I’ll cover later, but I will let their site speak for them. Easily Create, Send, and Track Unlimited Sales Letters, Follow-up Messages, Articles, and Special Offers: Visit Here

Till Next Time Stay Safe and Prosper,

Robert

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